Drug firms taking hard look at ads after Vioxx, Celebrex

Ads starring Olympic gold-medal skater Dorothy Hamill helped send sales of the pain reliever Vioxx soaring. And a catchy tune reminding arthritis sufferers that taking Celebrex would have them celebrating cemented its spot in the pantheon of drugs with yearly revenues of more than $1 billion.
Kansas City Star, Fri, 25 Feb 2005 0:07 AM PST