Final Letter on Bextra
June 6, 2005 11:14

FDA Letter on Bextra from Pfizer - 10/15/2004

Manila Bulletin, Sat, 04 Jun 2005 9:44 AM PDT Study casts more doubt on safety of popular pain killers ANAHEIM, California (AP) With prescription drugs Vioxx and Bextra already pulled from the market, a study has raised disturbing questions about the heart safety of long-term use of over-the-counter pain relievers such as Advil, Motrin and Aleve.

Despite the abrupt withdrawal of Vioxx and, most recently, Bextra from the market, consumers continue to respond to direct-to-consumer advertising (DTCA) at levels comparable to those reported prior to the Vioxx recall, according to the latest findings from Ipsos PharmTrends, a syndicated tracking study of consumer behavior by Ipsos, the global survey-based marketing research firm.

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